10. Marketing





10.1 The  Marketing Mix

 The fours Ps'

Product: Our product offers the customer a unique fragrance with a scent with a sweet and citrus combination. Six loves will satisfy the needs and desire of the consumer, offering unique flavors. 

Price: The cost of the perfume will be 40 dollars.

Promotion: Our products are promoted in magazines and television in this region.

Place: Our store will be located in the Luxurious Avenue mall next to Puerto Paraiso and in fron of the Marina.

9.5 Organizing a Conference

Work in small groups. Imagine that you´re organizing a weekend conference for abour 50 delegates, from the evenng friday 22 may 2011. To lunch time on monday 25.
Good morning. I am Ivon Moreno, i am organizing a conference, we will take on may and concluded on may 25, we are studie at  UGC.The sent a cordial invitation to exhibit at this event. Thanks for your help.
forwars looking to seeing you in May.

Moreno Ivon

9.3 The local knowledge: You are the expert!

EXERCISES B: How Do not know about their own city? Can you answer these questions:

Where could I go to a visitor on a free day or on the weekend? You probably have to do all kinds of activities, including visiot the arc, going to Beah, or visit the Puerto Paraiso Mall.

When are the Museums and Art Galleris open? I think that on Monday a Saturday at the City Museum and near the Marina Mall.

How can a visitor get tickets for a concert? In some stores.

Where can one visitors rent car? At the airport some are Budget, Avis, National, Alamo or

What restaurants serve dishes?
In differents restaurant, but if you prefer mexican food, you should go to Mesa Poblana There are several restaurants at sea, seafood like Lorenzillos.

Where can you a Visitor  buy local specialities to take home?
They are a lot.- like  Soriana, Chedrahui, Wal Mart, Costco or Sams Club

Where does the bus leave the airport and take the time? Hmm, I do not know

9.2 Hotels and Accommodation

Exercise B.- Imagine that your company is going to send on business trip to South America. A collague has recommended the Rio Othon Palace Hotel and Cesar Park Hotel.
We will offer all kind of services, and the best service.  I hope you like it.


Exercise C.-
What kind of Hotel would you prefer to stay in if you were on a business trip? A place that nature-based, and be in good relaxation at the time of doing business. How is a business Hotel different from a holiday hotel? The difference is that in the hotel business are only convention I comferencias, and rental for leisure and relaxation.
Desing a new Business Hotel:

New Resort:
1.  Decide one basic of your product:
Atmosphere: Elegance and Luxuruious
Location: Near to beach
What kinds pf people do you want to come to your Hotel?
To  Vacation and business people
The Staff: We will offer a nice service, and a good qualities, The personal will be a person to help the people.
What facilities will you offer?
- All Inclusive
- Rooms modern
-Spa
-Internet on the room
-Swimming pool
-Room service

2. Arrange the facilities you have listed in order of importance. The decide wich you will offer - remember that offering every one of  them would price your products out of the mid-budget marker.
-Room service 
-Buffet-style breakfast  27.90 DLS per person
-Gym   Included
-Spa  46 DLS per person
-Internet conection on room  Included
Swimming pool  Included
-The prices included taxes.
-Other Service Extra
3. When your group has designed "the perfect business Hotel," describe your product to another group or to the  whole class.
we  will offer this kind of hotel for different event. to vacation or business people.

UNIT 9 VISITORS AND TRAVELLERS

EXERCISE C. Imagine that one of you is a foreing business person arriving at your local airport and the other is waiting to welcome you.-

Xitlali: Hello are you Miss Moreno? I'm Xitlali Hernandez. Welcome to Cabo San Lucas. Its a pleasure to meet youIvon: It's a great pleasure to meet you too!
Xitlali: How was your flight? I hope that OK!
Ivon: It was so difficult, because the flight it was late.
Xitlali: So sorry Ms Moreno, Can I help you with your luggage?
Ivon: No, I'm OK, dont worry. But you offer and hotel? I'm so tired
Xitlali: Of course Miss Moreno!

VIDEO SUMMARY: NUMBER 8, 9 AND 10

    Video Number 8 Dealing with Problems:

There was a problem with a photocopy machine and the customer wants the supplier to replace the machines to purchase the license.Because does not want more problems occur.But suppliers have to accept the problem that happened to the faulty machine, all for an error of one is also the company's error.The supplier that was doing the arrangement with the client and said that they were going to replace the photocopier machine, but he didn't know that there wasn't  any machine in stock, and now he has to call to the already upset customer and explain she the problem, and all this because of the lack of comunication between personal.

  Video Number 9 Visitors and Travellers:

This video is about a women that made a reservation in a near hotel for the conference, and she made  the reservation  for a single room, but the reservation was lost and  she hasn´t the  place to stay. and she has to be attending a conference, that is  the reason there are no rooms available  in the place. And then a friend of she arrives to the reception and gives her a good new, he changed her reservation to other suite. but it was  in a wrong date.

   Video Number 10 Martketing:

This Video is about the Swatch Co.  Is one a renowned company with a marketing and innovation in watches for every type of personality, design creations. They have the best marketing and all the while trying to innovate new watch creations. they offer the best advertising to be in the consumer's mind for long time.

Business Homeworks: 8.2 WE ALL MAKE MISTAKES - SOMETIMES!!

Business Homeworks: 8.2 WE ALL MAKE MISTAKES - SOMETIMES!!: "EXCERSICE B. Decide what you are going to do:Will you try to negotiate a lower price from UNIFLEX.
Will visit to them while we’re in I..."